Brand enhancement specialist API Americas has launched its new and improved TA-Plus cold foil in North America at Labelexpo Americas as it continues to focus on delivering brand enhancement products for the labels and packaging industry.

Visitors to booth #815 can discover how the TA-Plus cold foil, API’s most advanced cold foil to date, offers package designers and printers fine detail and the capability to cover large solid areas, as well as excellent over-printability, meaning there is no limit to the range of colors and effects they can produce.

The new generation of API’s cold foil range, the TA-Plus cold foil, is designed for sectors whose products require filmic labels such as personal care; drinks, including wines, beers, and spirits; home and household care; and some industrial applications.

Also on display at the API booth is the company’s custom decorative holography service, Holonique Boutique, through which it provides customers with its expertise in the use of holography and 3D designs.

API works closely with customers throughout the design process, helping them find the most effective pack enhancement effects that add value to their brands. Brand enhancement experts are on the stand to showcase API’s latest offerings, which capture the key evolving themes in packaging design to provide brands with stand-out shelf presence.